Global Campaign
2016
In an age when global travel has become more accessible, the hunt for local treasures has turned into a sport. In this campaign, we blended some of the world's best kept secrets into a whimsical universe made out of paper. The interactive game invited our audience to follow the paper trail, discover the destinations that make up Paper City, and possibly win a trip around the world. The campaign site and communication material were created as global assets, optimised for digital devices and media channels.
Agency
DigitasLBi
Creative Director
Paul Collins
Copywriter
Kurt Beren Geiger
Art Direction & Design
Toke Kristensen
Art Direction
Lobulo Studio
Motion Direction
Sebastián Baptista
Production
Laia Zanon
Project Management
Maria Simonsen
Let Yourself Go
Comwell Hotels
Join the Movement
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CPH ⸻ BXL
