Let Yourself Go

Brand Campaign
2015

Business trips can quickly become overwhelming when travelers are not supplied with the right services and amenities. In this campaign, we helped Radisson Blu communicate how their services can allow business travelers to let go of all worries and focus on the work at hand. Our story and communication collaterals dramatised the stressful nature of a business trip and the details of the character's journey, while subtly positioning the hotel's services and their key message, to let got and refuel with Radisson Blu.